Prepared for the Blueridge Refrigeration and Air Conditioning team by Eric Berg, crush · Download the PDF
Proposal 097 · 18 October 202601 Where we started
What we built it around.
- 01
Dial COOL.
Your van already says it: 604-987-COOL. The page wipes the frost off a cooler door so your own van shows through, under the line “Walk-in warm? Dial COOL.”
- 02
Kitchens first, homes one tap away.
Walk-in coolers, reach-ins, display cases and ice machines lead, for the restaurants, grocery stores and commercial kitchens you keep running. A switch turns the page to furnaces, heat pumps and air conditioning for homeowners.
- 03
Red Seal, since 2004.
Red Seal certified technicians serving the North Shore and Greater Vancouver since 2004, with (604) 987-2665 a tap away on a phone.
Proposal 097 · 18 October 202602 What you get
Pay for the website.
Get the whole launch.
- 01$3,500
The website
Up to five pages built out from the top you’ve just seen, in the same look, with your own words and photos. On your domain within a week of saying go.
- 02$199
A launch promo
A short animated video made from your own photos and words, sized for Instagram, Facebook and anywhere else you post.
- 03$495
A launch email
Designed and written for your customer list, so the people who already know you hear about the new site from you.
- 04$495
A launch ad set
Twelve ads, each sized for feeds and stories, with moving versions of the best four.
- 05$149
A phone receptionist, first month
From Whoever, our sister company: a voice assistant built around your business that picks up your line when you can't. You teach it by text, and every call it takes becomes a short written record you can read after.
- 06$49
30 days of changes
Text or email us what to change. It's live the next business day.
Plus, when you say go before 17 November 2026
- Bonus$250
Email setup and list import
We set up your email sending and bring your customer list over, ready for the launch email.
If the site isn't live within a week of go, your first three months of changes are free.
All prices in Canadian dollars. Each value is our own price for that piece on its own.
Proposal 097 · 18 October 202603 How it goes
Live within a week of go.
- Day 0
You say go
You pay the 50% deposit and send us access to your domain.
- Days 1 to 7
We finish the site
We build out the remaining pages. You see every page before anything goes live.
- Launch
It goes live
The site goes up on your domain, and the promo, email and ads are ready to go out with it.
- 30 days
Changes, next day
Text or email a change and it is live the next business day.
04 Investment
| The launch | $3,500 |
| To start, when you say go (50%) | $1,750 |
| When the site goes live | $1,750 |
After launch, month to month, only if you want them
| Unlimited edits, live next business day | $49/mo |
| Four animated promos a month, vertical and square | $599/mo |
| Two custom email designs a month | $395/mo |
| Twelve unique ads a month | $395/mo |
05 What you own
- The site, the domain and every file, in your name.
- Hosting is included.
- No commitment on anything monthly.
Cancel anytime; the site stays yours.
add-on
Or all four, together
$795/mo$1,438
Unlimited edits, four animated promos, two custom emails and twelve unique ads every month. You save $643/mo. No commitment, cancel anytime.
Proposal 097 · 18 October 202606 Next step
Say go.
Reply to my email or write to eric@crushhh.co, and the build starts.
This proposal holds until 17 November 2026.
Say go by emailDownload the PDF
Eric Berg
Crush Digital Atelier · eric@crushhh.co · crushhh.co